Privacy Policy

1. Introduction

Forest Auto Detailing ("we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and share your information when you visit our website, book our services, or interact with our advertising on Facebook, Instagram, and other advertising platforms. By using our website or services, you agree to the practices described in this policy.

2. Information We Collect

We collect the following types of information:

• Information you provide directly: When you book a service, submit a contact form, or apply for a job, we collect your name, phone number, email address, physical address (for mobile detailing), vehicle information, and any notes or messages you include.
• Booking and payment information: Service selections, appointment dates and times, and transaction details. Payment processing is handled by our payment provider; we do not store full card numbers.
• Communications: Records of calls, text messages, and emails you exchange with us, including communications with our AI receptionist, for quality assurance and lead follow-up purposes.
• Device and usage data: IP address, browser type, device information, and how you interact with our website, collected automatically through cookies and similar technologies.
• Advertising data: Information collected through our advertising on Facebook, Instagram, and other platforms, as described in Section 4 below.

3. How We Use Your Information

• To schedule and provide detailing services at your location.
• To send appointment confirmations and reminders via SMS or email.
• To respond to your inquiries and follow up on leads.
• To process payments and manage bookings.
• To improve our website, services, and customer experience.
• To send promotional materials (you may opt out at any time).
• To comply with legal obligations and protect our rights.

4. Advertising and Meta (Facebook) Data Practices

We run advertising campaigns on Facebook, Instagram, and other advertising platforms to promote our services. When you interact with our ads or website, the following data practices apply:

4.1 Meta Pixel and Conversions API

We use the Meta (Facebook) Pixel and Conversions API on our website to track visitor actions, measure ad effectiveness, and deliver targeted advertising to people who have visited our site or similar audiences. This technology collects information such as your IP address, browser type, pages visited, and actions taken (such as booking a service), and sends this data to Meta. Meta may associate this data with your Facebook or Instagram account if you have one.

4.2 Custom and Lookalike Audiences

We may create custom audiences using customer contact information (such as email addresses or phone numbers) collected through bookings and lead forms. This information is shared with advertising platforms (including Meta) to show ads to existing customers or to find new customers with similar characteristics (lookalike audiences). When we share this data, it is uploaded securely and in hashed form on supported platforms.

4.3 Ad Targeting and Retargeting

We may use retargeting to show ads to people who have previously visited our website or engaged with our content on Facebook, Instagram, or other platforms. This means you may see our ads on these platforms after visiting our site.

4.4 Third-Party Advertising Platforms

Beyond Meta, we may advertise on other platforms (such as Google Ads, TikTok, or Yelp). These platforms may collect data through their own tracking technologies when you interact with our ads. Each platform has its own privacy policy and data practices, which we encourage you to review:

• Meta (Facebook/Instagram): facebook.com/privacy/policy
• Google: policies.google.com/privacy
• TikTok: tiktok.com/legal/privacy-policy

4.5 Opting Out of Ad Targeting

You can opt out of personalized advertising from Meta and other platforms through their settings. On Facebook and Instagram, you can manage ad preferences in your account settings. You may also opt out of interest-based advertising through the Digital Advertising Alliance at aboutads.info/choices. Additionally, you can request that we exclude your information from our custom audiences by contacting us using the details in Section 9.

5. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to remember your preferences, analyze traffic, and enable advertising features. You can control cookies through your browser settings, but disabling them may affect website functionality. The Meta Pixel and other advertising tags set cookies when you visit our site; these are governed by the respective platform's privacy policy.

6. How We Share Your Information

We share your information only as necessary to operate our business:

• Service providers: Payment processors, calendar integrations, SMS/email providers, and AI receptionist platforms that help us deliver services.
• Advertising platforms: Meta, Google, and other ad platforms as described in Section 4.
• Zapier and automation tools: To route leads and bookings between our systems.
• Legal compliance: When required by law, court order, or to protect our rights and safety.

We do not sell your personal information to third parties.

7. Data Retention

We retain your personal information for as long as necessary to provide services, respond to inquiries, and comply with legal obligations. Customer booking records and lead information are typically retained for the duration of our business relationship and for a reasonable period thereafter for record-keeping. Advertising data retained by third-party platforms is subject to their respective retention policies.

8. Your Privacy Rights

Depending on your location, you may have the right to:

• Request access to the personal information we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of your personal information.
• Opt out of the sale or sharing of your personal information for advertising purposes.
• Withdraw consent for marketing communications at any time.
• Request that we exclude your data from custom audiences used for ad targeting.

To exercise any of these rights, contact us using the information in Section 9. We will respond to your request within a reasonable timeframe, typically within 30 days.

9. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this page periodically to stay informed about how we protect your information.